What is A Digital Marketing Agency?

With ecommerce, social media, and online shopping options becoming more and more available and attractive to the everyday consumer, it’s no wonder that digital marketing is becoming a growing, booming industry. 

But there are so many different types of marketing available and numerous agencies that specialize in providing them. So how do you know which marketing style is right for you and your business? How can you be sure that the digital agency you’ve chosen will generate the results you’re looking for? What is a digital marketing company allowed to charge for services?

Every agency is different and has a variety of options for you to choose from. First, you can find a digital marketing agency through a search engine or networking. Then, after looking at its website, you can determine if the agency aligns with your ethos. Often you can request a writing sample or look at their portfolio to see if the business will generate results.

Lastly, some agencies charge by the hour while others charge by the service.
But before you can start searching, you need to know two things. First, what’s a digital marketing company, and does my business need one?

What is A Digital Marketing Agency, and Does My Business Needs One?

A digital marketing agency specializes in all marketing and advertising through digital channels such as websites, social media, emails, content creation, and more. 

But what does a digital marketing agency do? What does a digital media agency do? What do digital marketing companies do when their client has no digital marketing to start with?

An essential aspect of digital marketing is broadcasting your marketing directly to your target audience. Maybe you have existing customers, or you’re trying to draw in new ones. Your marketing should not only reach those targeted buyers. It should also be presented in a medium that will resonate with them.

Why Should I Hire A Digital Marketing Agency?

Digital marketing has more than just the benefits of being able to reach target specific audiences and provide them with innovative types of content. It allows you or your marketing agency to view and analyze important data about how well these marketing techniques are working. By the digital agency definition, this type of marketing concerns all things digital. 

If a customer comes into your store to buy something, you can guess that seeing your commercial on TV inspired them to go in. But you don’t know for sure.

With digital marketing, you can measure click-through rates from emails and social media posts to determine how many people those strategies reach. Furthermore, you can measure how many visitors continued to purchase something from your company.

Being able to directly see the results of your marketing efforts, whether through how many clicks you receive, returns on investment, new customers, or so on, is invaluable for the future of your marketing strategies. You can determine what is working, what’s not, where you can improve, and which techniques are convincing people to buy. 

Using a digital development agency allows you not only to see progress but helps come up with plans and strategies to build off of that so that you can grow more. So sit back and let them do what a digital marketing company does best: market!

How Much Do Digital Marketing Agencies Charge?

In short, it depends on how you want to let the digital agency work with you.

What’s a digital agency able to charge for single-use work? What about a digital business agency that works over several months? What is a digital advertising agency able to provide for small businesses with small budgets?

Digital marketing agencies often charge monthly for the continuous, consistent development, creation, implementation, and analysis of different digital marketing strategies. This is called a monthly retainer. It’s the most common way that agencies charge their clients. A monthly retainer is used for agencies putting out new content often for the client through social media posts, blogs, and more. 

Small- to mid-size firms may charge around $2,500 monthly for about 17-20 hours of professional time. Larger firms that are providing more services may request $15,000 a month. 

Other firms may ask for a one-time fee. This is common if they are redesigning a website, creating a brochure, etc. New websites come in at around $3,000 to $3,500, but single-point ads might charge for hourly work. 

With all of these different costs, you don’t want to be spending any extra money. Semrush is proud to offer our Agency Partner catalog for free to anyone looking to hire an agency. For those within a specific budget, we allow you to refine your searches based on budget and whether you’re looking to pay based on a monthly retainer or project to project.

What Makes A Good Digital Marketing Agency?

A suitable Agency Partner is someone who hears your specific goals and comes up with a comprehensive plan based on data and research to meet those goals. 

You want someone knowledgeable about the different digital marketing methods so you can be sure they know which type will be right for you. Every Agency Partner featured on Semrush has been certified via Semrush academy, so you can rest easy knowing they are trustworthy and knowledgeable. 

Transparency and responsiveness are also traits you should prioritize. You want someone who is going to answer you honestly and keep you updated on all of the things they’re doing to better your business’s marketing and advertising.

Types of Digital Marketing Agencies:

1. Full Service Digital Marketing Agency: A one-stop shop for online marketing and advertising services from SEO to digital ads, pay-per-click ads, email marketing, and more.

2. SEO Agency: SEO Marketing works with the purpose of increasing a business’s visibility in organic search engine results across devices and likelihood.

3. Digital Ad (PPC) Agency: A short-term form of digital marketing that oversees the online advertising efforts explicitly based on how many consumers click on the ad. These include banner ads, sponsored search ads on search engines, and video ads that play on streaming services, YouTube, and more.

4. Market Research Agency: These agencies research the customers and how your business, products, services, and customer experiences are being perceived by consumers.

5. Performance Marketing Agency: Performance marketing agencies are focused specifically on achieving certain performance goals for digital marketing.

6. Direct Marketing Agency: A form of promotion intended to allow companies to communicate directly with their consumers instead of through a middle-man. This type of marketing requires careful planning and strategizing to ensure that consumers will get the right impression of your company and products.

7. Social Media Marketing Agency: Marketing and advertising that is specifically carried out through social media channels such as Facebook, Twitter, Instagram, etc.

8. B2B Marketing Agency: A B2B (business-to-business) marketing agency works specifically with businesses looking to advertise or conduct business with other businesses rather than with consumers directly.

9. Boutique Marketing Agency: Boutique marketing agencies serve as an alternative to full-service marketing agencies. They are smaller advertising agencies that focus on only a few specific, more customized services and industries.

10. Content Marketing Agency: Content marketing agencies focus on strategies that utilize the content that a business is putting out, whether it’s written blogs, videos, podcasts, and more.

11. Creative Marketing Agency: A creative marketing agency specializes in content creation and “creative” marketing strategies to help its clients meet their goals. These services might include copywriting and copyediting, graphic design, explainer videos, motion graphics, presentations, white papers, ebooks, and more.

12. Brand Marketing Agency: A marketing agency that specializes in creating and launching brands and their marketing strategies. These agencies work with brands that are either just starting or are rebranding themselves.

13. Inbound Marketing Agency: Inbound marketing works along with the principle that customers no longer want to be sold to. Instead, they want to conduct their research and make a buying decision based on what product best meets their own individual needs.

14. Web Design Agency: A web design marketing agency works specifically with the visuals of your website to provide an attractive, easy-to-navigate experience as customers explore your site, look for more information about your brand and products, and purchase items.

15. Public Relations/Influencer Agency: Influencer marketing is marketing that uses popular names and faces to promote your brand, whether it is a trustworthy voice in the industry or someone with a large social media following.

16. Email Marketing Agency: Email marketing specifically uses email campaigns to reach its customers. Emails inform them about their products, deals, and sales. They inspire them to visit their site and purchase a product or service.

How Social Leap Can Help With Your Business

Starting your own business is both profitable and enjoyable. However, the journey is not as easy as ABC. You need to do the management, accounting, organic reach, and also digital marketing. The rest you can do it on your own however for digital marketing there are lots of aspects you need to look on and have specific strategies.

Rather than you hire your own Facebook Ads Specialist, Tiktok Ads Specialist, Google Ads Specialist, Creative Designer or even renting a space to place them, and the list goes on… which the spendings can reach up to RM20K monthly. With our help, you can cut it more than half of the costs as we provide all the digital marketing essentials.

Grab Free 30 min consultation + RM 1 million sales framework with digital marketing: