7 TikTok Ads Metrics You Should Be Using in 2022

Advertising on TikTok is a great way to reach a broad and responsive audience with your message. TikTok has close to a billion users worldwide in 2022 making it one of the biggest social media platforms in the world. With that great amount of users, many brands have chosen TikTok as one of their main platform to use especially for advertising.

However, we have observed that most of them are not tracking the proper metrics they need to achieve their objectives. Tracking the right metrics that align with your campaign objective ensures that you actually meet you campaign goals. We create this article for you to access all the important tiktok ads metrics.

What Are Metrics?

Metrics or in other words KPI, are a measurement on how good businesses are doing to meet their goals and objectives.

Top TikTok Ads Metrics to Use

Below are several TikTok Ads metrics you should be using in 2022.

CTR (Click-Through Rate)

This is the number of clicks your ad receives divided by the number of impressions. It helps you seeing your TikTok marketing effectiveness. The good number for CTR is 1% and above.

CPC (Cost per Click):

This is the amount you spend on your ad divided by the number of clicks. You will be able to see how much each click on your ad costs. This information is essential to ensure that you meet your marketing budget. A good cost for CPC is RM 1 and below.

CPV (Cost per View):

Cost per view is a metric used to measure the cost-effectiveness of online advertising. It is calculated by dividing the cost of the ad campaign by the number of video views. Tracking cost per view can also help you optimize ad spending by identifying which videos has the most views within your budget. This can help to improve your strategy and better target your audience.

CPA (Cost per Action):

Cost per action is a metric that measures how much you spend on an ad campaign divided by the number of actions (such as clicks, views, or purchases). By tracking this metric, you can see how effective your TikTok ads are and adjust accordingly.

CVR (Conversion Rate):

This is the number of people who take the desired action divided by the number of people who see your ad. Many factors can affect your TikTok ad conversion rate include the quality of your ad, how well it is being targeted, the time of day you run your ad, and more.

Cost per 1000 Impressions (CPM)

Cost per 1000 impressions (CPM) is a key performance indicator (KPI) used to measure the effectiveness of online advertising. CPM is calculated by dividing the cost of an ad campaign by the number of impressions of the campaign. A high CPM means that an advertiser pays a lot for each impression, while a low CPM means that an advertiser is getting a good value for their money. A good cost for CPM is RM 15 and below.

Impressions:

TikTok ad impressions measure how many times users have seen an ad. This TikTok metric is used to assess the effectiveness of an advertising campaign and can be used to compare different campaigns. It helps to create brand awareness and interest level among audiences.

Summary

Businesses of all types are embracing TikTok as a means of branding in 2022. Just like Facebook and Instagram, running ads on TikTok amplifies the reach of your business’ products and services.

To ensure you don’t flush your money down rapidly, you need to set metrics to monitor your campaigns properly so that you can experience tremendous business growth on TikTok this year and in the future.

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