What is Tone Invoice?
Tone of voice is how a brand communicates and connects with its audience through messaging and customer interactions.
It helps businesses differentiate themselves from the competition and communicate their brand values to their audience.
For example, Old Spice is known for their humorous tone of voice.
Their absurd, memorable ads set them apart from others in the personal care industry:
Tone of voice includes the words and imagery you choose (and the order you put them in) across every content format. Including emails, landing pages, ads, social media posts, blog posts, and more.
By the end of this article, you’ll learn how to:
- Identify your brand’s values
- Find the perfect tone of voice for your business
- Observe how your audience communicates
- Create and implement a tone of voice guide
Ready to get started?
Use our template to follow along.
Tone of Voice Examples
Nike’s tone of voice is serious and powerful. They’ve run many campaigns over the years encouraging athletes to be the best they can be.
Here’s an example from their “Dream Crazier” campaign:
Many brands also show off a more playful side, as Dunkin’ does in this Instagram post:
Why Tone Voice is Important
The words and images you use shape how your customers view your brand.
Which is crucial, because 88% of respondents in a recent survey said it was important to purchase from brands that they trust.
Think about crafting a personality for your brand—how should your brand “speak” to others? What message should come across?
Nailing down a specific tone of voice will help you:
- Cut through the competition
- Build your brand (and authority)
- Emulate face-to-face communication
How Social Leap Can Help With Your Business
Starting your own business is both profitable and enjoyable. However, the journey is not as easy as ABC. You need to do the management, accounting, organic reach, and also digital marketing. The rest you can do it on your own however for digital marketing there are lots of aspects you need to look on and have specific strategies.
Rather than you hire your own Facebook Ads Specialist, Tiktok Ads Specialist, Google Ads Specialist, Creative Designer or even renting a space to place them, and the list goes on… which the spendings can reach up to RM20K monthly. With our help, you can cut it more than half of the costs as we provide all the digital marketing essentials.
Grab Free 30 min consultation + RM 1 million sales framework with digital marketing:
