If you’re running a small business, none of these things should be your focus. The digital marketing strategies that deserve your attention are the unsexy ones.
In this post, we’ll cover seven of those strategies and how to make them work for you based on experience rather than just theory.
Why Digital Marketing Strategies are Important?
Digital marketing strategies are important as it crafts the path that your business is going to take. The right strategies will bring your business far, while the opposite can bring bad effects to the business.
7 Digital Marketing Strategies that You Can Use
1. SEO Blogging
Blogging isn’t writing that you did today. That’s called diary and when you don’t have audience that are loyal to you, your blog is going to be a ghost town.
Say that you sell computer parts online. Chances are your customers are searching for things like:
- Why is my computer so slow?
- How to build a computer
- How to speed up a computer
Make use of SEO blogging and you will see how it will improve your website and the audiences that are coming to read it.
2. Paid Ads
Most small businesses never even consider paid ads because they aren’t “free.”
But remember, nothing is truly free because everything takes time. And time is money. For that reason, there’s no need to shy away from paid advertising. What you do want to avoid, however, is throwing money blindly into an ad network because somebody somewhere said it was good.
Remember, what works for one person may not work for the next.
3. Social Media Marketing
Building a following takes time and effort. For that reason, it’s better to focus on just one social network. But which one should you choose? Contrary to popular belief, it’s not necessarily the one with the most users. It’s about finding the network where your target audience hangs out and understanding whether you can serve their reason for being there.
Regardless of the platform you choose, you need to make an effort to understand why your audience is there and how you can serve them.
4. Email Marketing
When we’ve spent years building our email list, we now have tens of thousands of subscribers who actually want to hear from us. Therefore, sending any updates regarding your business would make full use of it. So if you haven’t yet started the email marketing, the best time to start is right now.
There are two ways to market your business with podcasts:
- Create your own podcast
- Get interviewed on someone else’s podcast
Creating a podcast is great for brand and audience building, but it can take a while to build traction. Also, most of us don’t have the equipment or industry connections to create a popular podcast.
Getting interviewed on podcasts is a different story. Podcasters are always on the lookout for interesting people to interview. You don’t have to be a celebrity for this. As long as you have some industry experience (online or offline) and are willing to share some serious value, you’ve got what it takes.
6. Forum and Community Boards
Communities and forums like Reddit, Quora, and Facebook pages can be great marketing channels.
Just remember a few critical rules:
- Never try to promote products and services directly. People often browse these platforms for entertainment or education. If you can’t do either of those things, don’t bother.
- Link to your content sparingly, and only where appropriate. Most of the links on these platforms are nofollowed, meaning they have no SEO value. For that reason, there’s no need to spam—link to your content where it has value and supports a point.
Think of these networks as a place to share expertise, experiences, build relationships, and help others.
Stop giving people the hard sell, and instead aim to solve their problems through free and valuable content that is relevant to your business. It’s also important not to try the strategies above all at once. Pick one of them, then experiment with and master it before moving on to the next.
How Social Leap Can Help With Your Business
Starting your own business is both profitable and enjoyable. However, the journey is not as easy as ABC. You need to do the management, accounting, organic reach, and also digital marketing. The rest you can do it on your own however for digital marketing there are lots of aspects you need to look on and have specific strategies.
Rather than you hire your own Facebook Ads Specialist, Tiktok Ads Specialist, Google Ads Specialist, Creative Designer or even renting a space to place them, and the list goes on… which the spendings can reach up to RM20K monthly. With our help, you can cut it more than half of the costs as we provide all the digital marketing essentials.
Grab Free 30 min consultation + RM 1 million sales framework with digital marketing: