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If you’re running a small business, none of these things should be your focus. The digital marketing strategies that deserve your attention are the unsexy ones. In this post, we’ll cover seven of those strategies and how to make them work for you…

Throughout this article, you’ll see examples of many affiliate marketing for beginners. But what’s most important here are actually affiliate networks. Many people use these terms interchangeably, but a network is a place where you go to find the individual programs.…

Social media marketing, search engine optimization, email marketing, marketing automation… the list of digital marketing specializations goes on and on. Of course, they are all different. Yet when you do enough of them in your career, you start to identify…

A good leader is someone who knows how to lead their team towards success. They have vision and the company’s objectives are clear to them.  How do they do that? There are a lot of characteristics that make a good…

Every workforce requires the “worker bees” who show up on time, take direction well, get the job done right, and generally keep the work flowing. To grow your business, you need to identify top performers among employees who have that…

Often, though, companies make the mistake of focusing on lead generation at all costs, when actually, it can be far more efficient from a marketing and sales perspective to pursue only the most suitable clients. To do this, you need…

Trend research involves tracking the phrases, products, and content that generate the most interest among your target demographic. Trend research takes the guesswork out of understanding your audience so you can spend more time promoting your products or services. Here…

Promo codes are a valuable marketing tool for any size e-commerce store. They help create buzz about your products, attract traffic, encourage people to buy, and more. But many don’t realize the real power promo codes have to improve SEO…

If you have an e-commerce business that needs a customer-focused website, or you are looking to start an e-commerce business, you are in luck—there is no better time to get started!  In fact, e-commerce sales grew 50% percent during the pandemic. E-commerce…

Creating a consistent brand image can increase your company’s revenue by up to 23%. Just by outlining a clear and consistent brand positioning strategy, your company can bring in more clients, make more money, and optimize all of its marketing efforts.…